CRM Strategy Director

New

Skills

Analytical skills API integrations CRM strategy Data architecture Email marketing In-App messaging Lifecycle management Omnichannel marketing Push notifications SMS marketing

The Director of CRM will be responsible for overseeing the full CRM strategy and architecture across user journeys, with a focus on building automated engagement systems that leverage multi-channel sequencing.

Key Responsibilities
  • Own the full CRM strategy and architecture across user journeys.
  • Build an automated engagement system with multi-channel sequencing across Email, Push, SMS, and In-App.
  • Partner with Data and Engineering to define the CRM data schema and real-time tracking.
  • Scale retention KPIs (Day-30, Day-90) through structured testing across channels.
  • Collaborate with Senior PMs and Head of UA to unify acquisition and monetization efforts.
Required Skills & Qualifications
  • Deep understanding of CRM data architecture.
  • Experience in high-volume B2C engagement with lifecycle complexity.
  • Mastery of omnichannel platforms (e.g., Braze) including API-triggered campaigns and automated flows.
  • Strong analytical skills with the ability to turn insights into structural decisions.
  • Bonus: Experience building or overhauling a scalable CRM lifecycle engine.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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