CRM Campaign Manager

New

Skills

A/B testing CRM platforms (Iterable, Klaviyo) Data analysis Email marketing Journey automation Lifecycle marketing Project management Push notifications Segmentation SMS marketing

The CRM Manager will be responsible for the end-to-end execution of CRM campaigns and lifecycle journeys across various channels including Email, SMS, Push, and App. This role involves managing a team of CRM Associates, ensuring the quality of campaign execution, and collaborating with design and coding teams.

Key Responsibilities
  • Own end-to-end execution of CRM campaigns and lifecycle journeys.
  • Manage and support CRM Associates by assigning work and providing feedback.
  • Conduct final QA oversight and launch approval for campaigns.
  • Serve as the primary CRM partner for Design and Coding teams.
  • Define and maintain timelines, briefs, and execution standards for initiatives.
  • Lead A/B testing and optimization efforts.
  • Analyze campaign performance and share insights with stakeholders.
  • Maintain CRM documentation and best practices.
Requirements & Qualifications
  • 6+ years of experience in CRM or retention marketing.
  • Hands-on experience with CRM platforms like Iterable or Klaviyo.
  • At least 1 year of experience managing or mentoring junior team members.
  • Strong understanding of lifecycle marketing and journey automation.
  • Proven experience with QA processes and launch readiness.
  • Data-driven mindset with performance analysis experience.
  • Strong project management and communication skills.
  • High attention to detail and accountability.
  • Experience in subscription, DTC, or healthcare/wellness brands (nice to have).
  • Experience with dynamic content and personalization at scale (nice to have).

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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