CRM Marketing Director

New

Skills

Braze CRM strategy Data-driven testing Email marketing Performance marketing Personalization Push notifications Segmentation SMS marketing Targeting

We are seeking a Director of CRM Marketing to lead our end-to-end CRM efforts aimed at boosting customer activation, engagement, and retention. This role requires a strategic thinker with a proven track record in CRM and performance marketing, particularly within the gaming sector.

Key Responsibilities
  • Define and implement CRM strategy across owned channels to deliver timely and relevant messaging.
  • Lead a cross-functional CRM team collaborating with Product, Analytics, Creative, and Revenue Operations.
  • Develop advanced segmentation strategies and real-time personalization initiatives.
  • Oversee CRM campaigns across various channels including email, push notifications, SMS, and in-app messaging.
  • Drive data-driven testing to enhance customer engagement and lifetime value.
Required Skills & Qualifications
  • 8–12+ years of experience in CRM, retention, or performance marketing; gaming experience is a plus.
  • Proven ability to formulate CRM strategy and lead teams effectively at scale.
  • Deep expertise in segmentation, targeting, and personalization.
  • Strong experience with Braze and familiarity with CRM platforms and tech stacks.
  • Experience in building testing roadmaps and making data-driven decisions.
  • Analytical mindset with a focus on data-driven marketing.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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