Product Marketing Manager

New

Skills

B2B SaaS Marketing Cross-Functional Leadership Customer Segmentation Enterprise Buyer Engagement Go-To-Market Strategy KPI Definition Messaging Development Positioning Validation ROI Modeling Value Strategy Development

As the Principal Product Marketing Manager for Vertical Industries, you will spearhead our value strategy and go-to-market narrative. This role is critical in defining ideal customer profiles, segments, KPIs, and buyers, while driving cross-functional adoption plans and validating product positioning through buyer sessions. You will leverage your extensive experience in B2B SaaS to develop effective vertical messaging and ROI proof, making a significant impact on our market presence.

Key Responsibilities
  • Lead vertical Value Strategy and GTM narrative.
  • Define ICPs, segments, KPIs, and buyers.
  • Build Value Impact Models and adoption plans.
  • Validate positioning via buyer sessions.
  • Drive cross-functional adoption plans.
  • Develop vertical messaging and ROI proof.
Required Skills & Qualifications
  • 10+ years in product/industry marketing or B2B SaaS GTM.
  • 2+ years leading teams.
  • Experience tailoring value positioning for enterprise buyers in verticals.
  • Hands-on ROI models and ROI-based use-case messaging.
  • Strong instincts for competitive differentiation.
  • Operational discipline to manage multiple vertical workstreams.
  • Bachelor's degree; MBA or advanced degree preferred.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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