Back Office Product Marketing

New

Skills

AI Insights Competitive Intelligence Cross-Functional Leadership Data Analytics Generative AI Go-to-Market Strategy Market Research Product Marketing Project Management Sales Enablement

The Product Marketing Manager for Back Office will lead the go-to-market (GTM) strategy and launch for back office products. This role requires collaboration with Product, Marketing, Sales, and Customer Success teams to effectively launch new features and drive product adoption.

Key Responsibilities
  • Lead GTM strategy and product launches for back office solutions.
  • Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success.
  • Shape product positioning and conduct market research using AI insights.
  • Drive adoption metrics and GTM performance tracking.
  • Utilize Generative AI to prototype sales collateral and enablement materials.
  • Automate competitive intelligence gathering and GTM tracking.
Requirements & Qualifications
  • 5+ years of experience in product marketing, product management, operations, finance, or sales/strategy consulting.
  • Proven ability to lead cross-functional teams and manage projects effectively.
  • Strong strategic thinking skills with a focus on business judgment.
  • Data-driven mindset with experience in analytics and AI-enabled GTM metrics.
  • Excellent communication skills with the ability to tailor messages to different audiences.
  • Ability to adapt and overcome roadblocks during project execution.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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