Product Marketing Manager

New

Skills

AI Tools Proficiency API Understanding B2B SaaS Marketing Case Study Development Competitive Analysis Customer Advisory Boards Customer Insights Research Customer Lifecycle Programs Go-to-Market Strategy Sales Collaboration

The Product Marketing Manager will spearhead research and insights across customer segments to refine messaging and guide go-to-market (GTM) strategies. This role involves leading the Customer Advisory Program, crafting compelling customer stories, conducting competitive analysis, and enhancing customer adoption through structured programs.

Key Responsibilities
  • Lead research initiatives to gather customer insights and inform messaging and GTM strategies.
  • Manage the Customer Advisory Board, collecting valuable feedback and input from customers.
  • Develop impactful case studies and narratives aimed at developers and industry leaders.
  • Conduct competitive intelligence analysis and create battlecards to support sales efforts.
  • Design and implement customer adoption and lifecycle programs to enhance product usage.
  • Provide enablement materials and resources to help customers realize value from the product.
Requirements & Qualifications
  • 3-5+ years of experience in product marketing, preferably in B2B SaaS.
  • Proficiency with AI tools for research, content creation, and workflow optimization.
  • Strong strategic leadership skills with a proven ability to develop and execute GTM strategies.
  • Technical understanding of APIs, developer ecosystems, and cloud platforms.
  • Ability to collaborate effectively with sales, customer success, and product teams to drive revenue growth.
  • Bachelor's degree in Marketing or Business; MBA or equivalent is preferred.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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