Demand Generation Director

New

Skills

Account-Based Marketing (ABM) B2B Marketing Content Syndication Data Analytics Demand Generation Email Marketing Paid Social Advertising Performance Marketing SEO/SEM Webinars

The Director of Demand Generation will develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading a team to ensure success. This role involves overseeing all inbound and outbound demand generation channels, ensuring optimal budget allocation and conversion rates across the funnel.

Key Responsibilities
  • Establish a rigorous, data-first culture and define key performance indicators (KPIs) and metrics.
  • Manage campaign performance and provide actionable insights to the executive team.
  • Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points.
  • Manage the performance marketing budget with precision and tie spend into performance results.
  • Lead, mentor, and grow a high-performing team of marketing specialists, fostering innovation.
  • Collaborate closely with Sales, Product, and Finance leadership to align marketing initiatives with business priorities.
  • Utilize vendor relationships and third-party channels to achieve pipeline goals.
Requirements & Qualifications
  • 10+ years of progressive experience in Marketing, particularly in Demand Generation and Performance Marketing.
  • Proven track record of developing marketing programs that resulted in significant B2B tech pipeline growth.
  • Expertise in martech stack, attribution models, and channel best practices.
  • Exceptional analytical skills and mastery of reporting, able to translate metrics into business narratives.
  • Strong leadership presence with experience managing high-performing teams.
  • Bachelor's degree in Marketing, Business, or a related field.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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