B2B Media Strategy Director

New

Skills

Account-Based Marketing (ABM) B2B Performance Marketing Budget Allocation Creative Testing Digital Marketing Funnel Attribution HubSpot Media Forecasting Paid Media Strategy Salesforce

As the Director of Media Strategy (B2B), you will lead the strategic direction for 2-3 enterprise accounts with significant monthly spending. This role focuses on driving pipeline and revenue growth through innovative paid media strategies.

Key Responsibilities
  • Lead day-to-day strategy for enterprise B2B accounts with $1M+/month spend.
  • Own growth, retention, and roadmap to drive pipeline and revenue.
  • Architect plans across various channels including paid search, LinkedIn, programmatic, YouTube, and ABM.
  • Translate objectives into paid media strategies aligned with buying stages and personas.
  • Guide media forecasting, planning, and reporting with funnel attribution.
  • Collaborate with data/CRM teams to optimize MQLs using Salesforce/HubSpot.
  • Identify opportunities for channel expansion and creative testing.
  • Align campaign strategy with GTM motions with client stakeholders.
Required Skills & Qualifications
  • 7+ years of digital marketing experience with a focus on B2B performance.
  • Proven success in leading paid media for enterprise/mid-market B2B.
  • Deep understanding of full-funnel marketing and ABM.
  • Experience translating CRM data and sales metrics into media insights.
  • Skilled in forecasting, budget allocation, and attribution (MMM/Multi-touch).
  • Comfortable presenting to CMOs and revenue leaders.
  • Excellent communication and collaboration skills.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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