West Coast Field Marketing

New

Skills

Account-Based Marketing (ABM) Cross-Functional Teamwork Demand Generation Event Planning Field Marketing Marketing Performance Metrics Pipeline Tracking ROI Analysis SaaS Sales Support Sales Collaboration

The Field Marketing Manager for the West Coast will be responsible for owning the field marketing strategy and execution aimed at driving pipeline and revenue. This role involves planning field events, executive programs, and account-based marketing (ABM) initiatives while collaborating closely with regional sales, Sales Development Representatives (SDRs), and demand generation teams to effectively target accounts.

Key Responsibilities
  • Own and execute the West Coast field marketing strategy.
  • Plan and organize field events, executive programs, and ABM initiatives.
  • Collaborate with sales and marketing teams to translate regional priorities into engaging campaigns.
  • Track and analyze marketing performance metrics such as pipeline generated and ROI.
  • Act as the primary marketing partner for West Coast sales, aligning on pipeline goals.
Required Skills & Qualifications
  • 5-8 years of experience in B2B field marketing, demand generation, or regional marketing.
  • Experience supporting enterprise SaaS sales teams.
  • Proven ability to drive pipeline through field programs and events.
  • Strong skills in cross-functional collaboration with sales, partnerships, and marketing teams.
  • Familiarity with RSUs and comprehensive health, vision, and dental benefits.
  • Mental health benefits experience is a plus.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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