Demand Generation Director

New

Skills

Account-Based Marketing (ABM) B2B Marketing Content Syndication Data Analytics Demand Generation Email Marketing Paid Social Performance Marketing SEO Webinars

The Director of Demand Generation will develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading a high-performing team. This role involves overseeing all inbound and outbound demand generation channels to ensure optimal budget allocation and conversion rates across the funnel.

Key Responsibilities
  • Develop and implement performance marketing and demand generation strategies.
  • Oversee inbound and outbound demand generation channels including SEM, Paid Social, Email, and more.
  • Establish a data-first culture, defining KPIs and managing campaign performance.
  • Identify and eliminate friction points in the marketing and sales funnel through conversion optimization.
  • Manage the performance marketing budget, tying spend to performance and results.
  • Lead, mentor, and grow a team of marketing specialists.
  • Collaborate with Sales, Product, and Finance leadership to align initiatives with business priorities.
  • Utilize vendor relationships to achieve pipeline goals while managing budgets.
Required Skills & Qualifications
  • 10+ years of progressive marketing experience in B2B SaaS.
  • Proven track record in demand generation and performance marketing.
  • Expertise in martech stack, attribution, and measurement models.
  • Exceptional analytical skills with a data-driven mindset.
  • Strong leadership presence and experience managing high-performing teams.
  • Bachelor's degree in Marketing, Business, or related field.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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