Customer Advocacy Specialist

New

Skills

B2B marketing Case studies Content creation Customer advocacy programs Gifting strategies Incentivized programs Program performance tracking Sales enablement Stakeholder relationship management Video testimonials

As a Customer Advocacy Specialist, you will design, launch, and manage incentivized customer advocacy programs aimed at motivating participation through gifting, recognition, and exclusive experiences. You will also produce and manage a comprehensive library of customer content to enhance external marketing and internal sales enablement.

Key Responsibilities
  • Design, launch, and manage customer advocacy programs.
  • Produce and manage a library of customer content including case studies, video testimonials, blogs, and webinars.
  • Partner with customers to capture and translate success stories into marketing assets.
  • Build and maintain a centralized content repository for Sales, Marketing, and Customer Success teams.
  • Manage end-to-end advocacy operations including intake, prioritization, approvals, fulfillment, and tracking.
  • Optimize customer gifting strategy and fulfill meaningful gifts for advocates.
  • Match Sales and Customer Success teams with appropriate customer advocates.
  • Track and report on program performance and advocate engagement metrics.
  • Proactively recruit new advocates and address participation challenges.
Required Skills & Qualifications
  • 3+ years of agency experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills.
  • Ability to build trusted relationships with customers and stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Customer-first mindset with insight into customer motivations.
  • Experience with gifting platforms and reference management tools (preferred).

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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