Customer Advocacy Specialist

New

Skills

Advocacy operations management B2B marketing Case studies Communication skills Content creation Customer advocacy programs Gifting strategy Relationship building Sales enablement Video testimonials

The Customer Advocacy Specialist is responsible for designing, launching, and managing incentivized customer advocacy programs that motivate customer participation through various means such as gifting, recognition, and exclusive experiences. This role focuses on producing and managing a library of customer content, capturing success stories, and translating them into compelling marketing assets.

Key Responsibilities
  • Design, launch, and manage customer advocacy programs.
  • Produce and manage a library of customer content including case studies, testimonials, and podcasts.
  • Partner with customers to capture and translate success stories into marketing assets.
  • Build and maintain a centralized content repository for internal teams.
  • Manage end-to-end advocacy operations and track program performance.
  • Optimize a customer gifting strategy to reward advocates.
  • Match customer advocates with Sales and Customer Success teams for support.
  • Proactively recruit new advocates and address participation challenges.
Requirements & Qualifications
  • 3+ years of experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Strong understanding of B2B marketing fundamentals.
  • Ability to build trusted relationships with customers and stakeholders.
  • Customer-first mindset with an understanding of customer goals and motivations.
  • Experience with gifting platforms and reference management tools is preferred.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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