Customer Advocacy Manager

New

Skills

Advocacy Programs AI Tools B2B Marketing Communication Skills Content Development Customer Marketing Data Analysis Reference Management Systems Sales Enablement Stakeholder Management

The Customer Advocacy Manager is responsible for overseeing daily advocacy operations, ensuring effective management of customer engagement and success stories. This role requires a customer-first mindset and a solid understanding of B2B marketing to align advocacy programs with business priorities.

Key Responsibilities
  • Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting.
  • Maintain accurate customer profiles, permissions, and engagement history within the reference management system.
  • Produce and manage customer stories and reference assets such as case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.
  • Work directly with customers to capture and translate success stories into compelling marketing assets.
  • Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.
  • Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.
  • Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness.
  • Proactively identify and solve challenges in advocate recruitment, program participation, and content development.
Requirements & Qualifications
  • 8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment.
  • Proven experience supporting sales reference and customer advocacy programs.
  • Exceptional written and verbal communication skills with high attention to detail.
  • Strong presentation skills and the ability to build relationships with stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Customer-first mindset with the ability to understand customer goals and pain points.
  • Preferred: Experience with AI and sales reference management tools.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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