Customer Advocacy Manager

New

Skills

Advocacy Programs AI Tools Utilization B2B Technology Case Study Production Content Development Customer Marketing Data Tracking Reference Management Systems Relationship Building Sales Support

The Customer Advocacy Manager will own daily advocacy operations, ensuring effective management of customer engagement and reference assets. This role is essential for translating customer success stories into impactful marketing materials that support sales and enhance brand awareness.

Key Responsibilities
  • Oversee daily advocacy operations including intake, prioritization, and approvals.
  • Maintain accurate customer profiles and engagement history within the reference management system.
  • Produce and manage a variety of customer stories and reference assets such as case studies, blogs, and webinars.
  • Collaborate directly with customers to translate success stories into compelling marketing content.
  • Support Sales and Customer Success teams with relevant customer advocates for RFPs and deal support.
  • Measure the impact of advocacy on sales acceleration and brand awareness.
  • Identify and resolve challenges in advocate recruitment and content development.
Required Skills & Qualifications
  • 8+ years of experience in customer marketing or advocacy within a B2B technology environment.
  • Proven experience supporting sales reference and customer advocacy programs.
  • Exceptional written and verbal communication skills with high attention to detail.
  • Strong relationship-building skills with internal and external stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Customer-first mindset with the ability to understand customer goals and pain points.
  • Tech-savvy with experience in AI and sales reference management tools.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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