Customer Advocacy Manager

New

Skills

Advocacy Programs AI Tools Utilization B2B Technology Case Study Production Content Development Customer Engagement Customer Marketing Data Tracking Relationship Building Sales Reference Management

The Customer Advocacy Manager will own daily advocacy operations, ensuring effective intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting. This role will maintain accurate customer profiles and engagement history while producing compelling customer stories and reference assets.

Key Responsibilities
  • Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting.
  • Maintain accurate customer profiles, permissions, and engagement history within the reference management system.
  • Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.
  • Work directly with customers to capture and translate success stories into compelling marketing assets.
  • Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.
  • Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.
  • Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness.
  • Proactively identify and solve challenges in advocate recruitment, program participation, and content development.
Requirements & Qualifications
  • 8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment.
  • Proven experience supporting sales reference and customer advocacy programs.
  • Exceptional written, verbal, and presentation skills with high attention to detail.
  • Strong relationship-building skills with internal and external stakeholders.
  • Solid understanding of B2B marketing fundamentals and the impact of customer stories on trust and pipeline.
  • Customer-first mindset with the ability to understand customer goals, pain points, and sentiment.
  • Tech-savvy with experience utilizing AI and sales reference management tools.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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