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Customer Advocacy Specialist

New

Skills

Advocacy Operations Management B2B Marketing Content Management Customer Advocacy Programs Customer Engagement Gifting Strategies Program Performance Tracking Relationship Building Sales Enablement Success Story Creation

The Customer Advocacy Specialist will design, launch, and manage customer advocacy programs that incentivize participation through various means such as gifting and exclusive experiences. This role is pivotal in producing a diverse range of customer content and optimizing advocacy operations to strengthen customer relationships.

Key Responsibilities
  • Design, launch, and manage incentivized customer advocacy programs.
  • Produce and manage a comprehensive library of customer content including case studies, video testimonials, blogs, podcasts, and webinars.
  • Partner with customers to capture success stories and create compelling marketing assets.
  • Build and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success teams.
  • Manage end-to-end advocacy operations including intake, prioritization, approvals, and fulfillment.
  • Own and optimize the customer gifting strategy for relationship strengthening.
  • Match Sales and Customer Success teams with appropriate customer advocates.
  • Track and report on program performance metrics.
  • Proactively recruit new advocates and address participation challenges.
Requirements & Qualifications
  • 3+ years of agency experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills with strong attention to detail.
  • Ability to build trusted relationships with customers and stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running incentivized advocacy programs.
  • Customer-first mindset with deep understanding of customer goals and motivations.
  • Preferred experience with gifting platforms and reference management tools.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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