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Influencer Marketing Manager

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Campaign Management Content Creation Content Strategy Contract Management Creative Creative Thinking Influencer marketing Market Analysis Marketing Analytics Relationship Building Remote Work Social Media Strategy

Automattic is seeking a Senior Influencer Marketing Manager to lead and evolve our influencer and creator strategy across all Automattic brands. This fully remote role blends relationship management, campaign leadership, and creative collaboration. You will drive influencer campaigns, partner with PR & Social teams, and use insights to shape global brand storytelling and engagement.

Key Responsibilities
  • Partner with PR & Social and Influencer Marketing Teams to design and streamline influencer content workflows for all social channels.
  • Set and execute the strategy for the Automattic Influencer Program, including influencer outreach and relationship building.
  • Collaborate with marketing and product teams to develop, schedule, and optimize social media content.
  • Design and manage influencer campaigns to support product launches, brand visibility, and growth.
  • Recruit, nurture, and maintain relationships with influencers across platforms such as YouTube, Instagram, TikTok, and LinkedIn.
  • Develop brand-specific campaign strategies and creative briefs for multiple business units.
  • Manage contracts, content calendars, approvals, timelines, and payments for influencer engagements.
  • Track and report campaign KPIs, including engagement, conversions, and CPA.
  • Represent Automattic at events like WordCamps, creator gatherings, and division meetups.
  • Collaborate with PR & Social teams to create tailored, social-first stories for each brand.
Required Skills & Qualifications
  • Proven expertise in influencer marketing and campaign management.
  • Strong relationship-building and networking skills with creators and influencers.
  • Ability to spot and leverage social media trends for brand growth.
  • Excellent creative and strategic storytelling abilities.
  • Experience managing contracts, budgets, and campaign logistics.
  • Proficiency with reporting tools and analyzing KPIs (engagement, conversions, CPA).
  • Knowledge of major social platforms: YouTube, Instagram, TikTok, LinkedIn.
  • Self-driven, assertive, and comfortable working in a fast-paced, remote environment.
  • Strong cross-team collaboration and communication skills.
  • Ability to represent the brand at events and cultivate community connections.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12.0 Months

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