VP of Marketing

New

Skills

Brand Strategy Content Marketing Data Analytics Digital Marketing Direct Mail Marketing Fintech Marketing Lead Generation Market Positioning Product Marketing Regulatory Compliance

The VP of Marketing will oversee the complete marketing strategy from customer acquisition to product launches, leading a 21-person team focused on achieving strong ROI. This role will shape Prosper's market positioning and brand strategy while collaborating with executives to align marketing efforts with product roadmaps.

Key Responsibilities
  • Oversee end-to-end marketing processes.
  • Lead a team of 21 marketing professionals.
  • Develop and implement ROI-driven marketing strategies.
  • Shape market positioning and brand strategy for Prosper.
  • Collaborate with executives for alignment with product roadmaps.
  • Utilize data analytics to pivot strategies and uncover market segments.
  • Communicate effectively with board members and executives.
  • Ensure regulatory compliance in advertising within financial markets.
Required Skills & Qualifications
  • 15+ years of experience in fintech marketing.
  • Expertise in content, digital, and product marketing.
  • Strong background in ROI-driven acquisition strategies.
  • Proficient in data analytics and market segmentation.
  • Excellent executive presence and communication skills.
  • Fluency in regulatory requirements for financial advertising.
  • Bachelor’s degree in Business or Marketing; Master’s preferred.
  • Willingness to work remotely or in SF/Phoenix offices.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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