Demand Generation Director

New

Skills

B2B SaaS Content Syndication Data Analysis Demand Generation Email Marketing Marketing Technology Stack Paid Social Performance Marketing SEO/SEM Webinars

The Director of Demand Generation will develop and own the performance marketing and demand generation strategy aimed at achieving strategic booking goals. This role involves leading a team to ensure success across all inbound and outbound demand generation channels.

Key Responsibilities
  • Oversee inbound and outbound demand generation channels including SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, and ABM.
  • Establish a data-driven culture, defining KPIs and metrics to manage campaign performance.
  • Identify and eliminate friction points in the marketing and sales funnel through conversion optimization.
  • Manage the performance marketing budget, linking spend to performance and forecasting.
  • Lead and mentor a high-performing team, fostering innovation and continuous improvement.
  • Collaborate with Sales, Product, and Finance to align marketing initiatives with business priorities.
  • Utilize vendor relationships to achieve pipeline goals while managing budgets.
Required Skills & Qualifications
  • 10+ years of experience in Marketing, focusing on Demand Generation and Performance Marketing in a B2B SaaS environment.
  • Proven track record of developing marketing programs that resulted in significant pipeline and revenue growth.
  • Expertise in martech stack, attribution models, and channel best practices.
  • Exceptional analytical skills with mastery in reporting and performance metric translation.
  • Strong leadership presence with experience managing high-performing teams.
  • Bachelor's degree in Marketing, Business, or related field.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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