Customer Advocacy Manager

New

Skills

AI Tools Utilization B2B Marketing Content Development Customer Advocacy Customer Storytelling Data Tracking Relationship Building Reporting Sales Reference Management Stakeholder Management

The Customer Advocacy Manager will oversee the daily operations of customer advocacy, ensuring effective intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting of advocacy initiatives.

Key Responsibilities
  • Manage daily advocacy operations and maintain accurate customer profiles within the reference management system.
  • Produce and manage a variety of customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.
  • Collaborate directly with customers to capture and translate success stories into compelling marketing materials.
  • Maintain a centralized repository of advocacy and reference assets for Sales, Marketing, and Customer Success teams.
  • Facilitate connections between Sales and Customer Success teams and relevant customer advocates for support on RFPs and references.
  • Support measurement of the advocacy program's impact on sales acceleration, engagement, and brand awareness.
  • Identify and address challenges in advocate recruitment and content development to maximize advocacy outcomes.
Requirements & Qualifications
  • 8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment.
  • Proven experience in supporting sales reference and customer advocacy programs.
  • Exceptional written and verbal communication skills with high attention to detail.
  • Strong relationship-building skills with internal and external stakeholders.
  • Solid understanding of B2B marketing fundamentals and the role of customer stories in building trust.
  • Customer-first mindset with the ability to understand customer goals and pain points.
  • Experience utilizing AI and sales reference management tools is preferred.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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