CRM Marketing Manager II

New

Skills

API Integrations Automation Flows CRM Strategy Data-Driven Insights Email Campaigns HTML/CSS Performance Monitoring Push Notifications Segmentation SMS Marketing

The CRM Marketing Manager II (Data Driven Strategy) will drive the CRM strategy and customer journeys with a focus on onboarding and winback initiatives. This role involves building and optimizing email, SMS, and push campaigns while automating customer flows.

Key Responsibilities
  • Lead implementation of new campaigns and manage the CRM tech stack.
  • Monitor performance metrics and provide data-driven insights and tests.
  • Collaborate with Analytics, Product, Engineering, PM, and Creative teams.
  • Report to the Director of CRM and drive scalable processes ensuring privacy compliance.
Required Skills & Qualifications
  • Deep expertise in CRM platforms such as SFMC, Iterable, Braze, HubSpot, Marketo, and Klaviyo.
  • Proficiency in data and analytics, including segmentation and data management.
  • Experience with API integrations and Webhooks to connect tools and data.
  • Knowledge of HTML/CSS and scripting languages such as AMPscript, Handlebars, or Liquid for personalization.
  • Strong analytical mindset with the ability to analyze campaigns and A/B tests.
  • Cross-functional collaboration skills and awareness of data privacy regulations.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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