B2C Marketing Director

New

Skills

Brand management Budget Management Data-driven decision making Lifecycle marketing Team leadership

Job Overview

Seeking a dynamic B2C Marketing Director to lead and execute strategic marketing initiatives in a fast-paced environment.

Responsibilities
  • Develop and implement a holistic B2C marketing strategy
  • Lead, mentor, and grow a marketing team
  • Oversee end-user channels (email, SMS, in-app, paid)
  • Steward brand and craft value propositions
  • Manage lifecycle marketing and retention programs
  • Manage budget; track KPIs and report
Requirements & Qualifications
  • 8+ years leading customized marketing campaigns
  • Experience with creative teams to develop concepts and campaigns
  • Data-driven marketing decisions
  • Knowledge of payments industry is a plus
  • B2B2C experience and Braze is a plus

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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