Shopper Marketing Manager

New

Skills

Agency Management Analytical Skills Brand Strategy Budget Management Go-to-Market Strategies Product Launches Retail Execution Sales Material Development Shopper Marketing Trade Marketing

The Manager of Shopper Marketing - Wholesale will oversee in-store execution across Curaleaf retail locations. This role involves translating shopper insights into impactful marketing programs that drive commercial performance across various channels.

Key Responsibilities
  • In-store execution across Curaleaf retail locations.
  • Translate shopper insights into high-impact programs.
  • Drive commercial performance across channels.
  • Manage budget effectively and demonstrate budget management experience.
  • Develop go-to-market strategies, including product launches.
  • Create impactful sales and marketing materials for field teams.
  • Lead store activation and product education initiatives.
  • Manage third-party agencies and partners.
Requirements & Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 4–6+ years in trade/brand marketing or sales in CPG/retail.
  • Strong analytical abilities; ability to translate insights into programs.
  • Experience in developing go-to-market strategies.
  • Demonstrated experience in managing budgets and financials.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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