Senior Marketing Lead

New

Skills

Account-Based Marketing (ABM) B2B SaaS marketing Cross-functional collaboration Lifecycle marketing Multi-channel campaign orchestration Paid media management Performance measurement Pipeline management Sales enablement Vertical marketing strategy

The Senior Vertical Marketing Lead will be responsible for setting vertical strategies in collaboration with sales, identifying priority verticals, and orchestrating multi-channel campaigns across various platforms. This role demands a hands-on approach to B2B SaaS marketing, particularly in vertical and Account-Based Marketing (ABM) programs.

Key Responsibilities
  • Set vertical strategy in partnership with sales and identify priority verticals.
  • Orchestrate multi-channel campaigns including paid media, lifecycle marketing, and events.
  • Co-own pipeline with sales and conduct weekly pipeline reviews.
  • Develop vertical assets in collaboration with Product Marketing Management (PMM) and Content teams.
  • Measure pipeline performance and report weekly to the VP of Marketing.
  • Lead cross-functional campaigns with Sales, PMM, Content, and Events teams.
Required Skills & Qualifications
  • 8+ years of experience in B2B SaaS marketing with a focus on vertical and ABM programs.
  • Hands-on experience with paid media and lifecycle marketing.
  • Proven track record in sales enablement and event management.
  • Ability to create systems and playbooks from scratch (0-to-1 builder).
  • Outcomes-driven mindset, focusing on measurable pipeline and revenue results.
  • Strong collaborative skills and proactive approach to cross-functional partnerships.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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