Media Strategy Director

New

Skills

AI-driven tools Brand Marketing Data Analytics eCommerce Growth Marketing Incrementality Testing Marketing Mix Modeling (MMM) Media Strategy Multi-Touch Attribution (MTA) Team Leadership

The Sr. Director, Media Strategy will define and lead upper- and mid-funnel media strategies to ensure investments build long-term brand equity while achieving acquisition and performance goals. This role requires managing substantial multi-million-dollar media budgets across various channels and establishing a clear media investment framework that aligns awareness and consideration KPIs with growth objectives.

Key Responsibilities
  • Serve as an executive thought partner to Growth, Brand, and Creative leadership.
  • Drive innovation in media placements, partnerships, and sponsorships.
  • Evaluate and secure non-traditional media opportunities.
  • Incorporate AI-driven tools and emerging media platforms into planning.
  • Partner with Data & Analytics for informed media strategies and to track awareness and favorability.
  • Refine targeting and channel allocation using research and measurement.
  • Monitor KPIs and link them to business outcomes.
  • Establish feedback loops and performance recaps for strategy improvement.
  • Collaborate with Creative to optimize messaging for media channels.
  • Act as a bridge between Growth, Brand, and Analytics teams.
  • Lead and mentor Media Managers and Analysts.
Required Skills & Qualifications
  • 12+ years of experience in media strategy, brand marketing, or growth marketing, specifically in an eCommerce/DTC company.
  • Deep expertise in upper- and mid-funnel media planning.
  • Familiarity with brand research tools and the ability to translate findings into actionable strategies.
  • Strong understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
  • Exceptional storytelling and communication skills.
  • Proven leadership experience in managing and developing teams.
  • Proficiency in Microsoft Excel and large data set analysis.
  • Strong quantitative and analytical skills with a grasp of marketing metrics.
  • Demonstrated ability to integrate brand and performance marketing strategies.
  • Proven cross-functional collaboration and communication skills.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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