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Integrated Marketing Lead

New

Skills

Analytics Brand Marketing Campaign Management Content Development Creative Strategy Cross-Functional Collaboration Digital Marketing Market Research Performance Metrics Strategic Planning

The Integrated Marketing Lead will play a crucial role in defining and tracking brand health metrics using analytics to inform strategic decisions. This position entails stewarding the WHOOP brand to ensure consistency across various campaigns and touchpoints.

Key Responsibilities
  • Define and track brand health metrics with analytics to inform strategy.
  • Steward the WHOOP brand and ensure consistency across campaigns and touchpoints.
  • Develop insight-driven briefs that align brand, product priorities, and member insights.
  • Lead planning and orchestration of integrated brand campaigns.
  • Own end-to-end integration across paid, owned, and earned channels.
  • Bridge creative and commercial teams to ensure campaigns are both creative and business-driven.
Requirements & Qualifications
  • 5-8 years in brand marketing, integrated marketing, or campaign roles at a consumer brand.
  • Deep brand sensibility with a point of view on integrated marketing and protecting brand integrity.
  • Proven ability to write briefs that translate positioning and insights into clear direction.
  • Experience supporting creative agencies or cross-functional teams in fast-paced environments.
  • Strong strategic thinking and communication skills; ability to influence cross-functional stakeholders.
  • Ability to understand channel dynamics without losing the brand thread.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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