Media Strategy Director

New

Skills

AI-Driven Tools Brand Marketing Data Analysis eCommerce Growth Marketing Incrementality Testing Leadership Media Strategy MMM (Marketing Mix Modeling) Performance Marketing

The Sr. Director of Media Strategy will define and lead upper- and mid-funnel media strategies, ensuring that investments build long-term brand equity while also fueling acquisition and performance goals. This role involves managing substantial multi-million-dollar media budgets across various channels.

Key Responsibilities
  • Establish a clear media investment framework aligning awareness and consideration KPIs with growth objectives.
  • Serve as the executive thought partner to Growth, Brand, and Creative leadership.
  • Drive innovation in placements, partnerships, and sponsorships.
  • Evaluate and secure non-traditional media opportunities.
  • Incorporate AI-driven tools and emerging media platforms into planning.
  • Partner with Data & Analytics for informed media strategies.
  • Leverage tools to identify opportunities and track awareness and favorability.
  • Use research and measurement to refine targeting and channel allocation.
  • Ensure KPIs are monitored and linked to business outcomes.
  • Establish feedback loops and performance recaps for strategy improvement.
  • Work with Creative to optimize messaging for media channels.
  • Partner with Performance Marketing for a full-funnel growth engine.
  • Act as a bridge across Growth, Brand, and Analytics.
  • Lead and mentor Media Managers and Analysts.
Required Skills & Qualifications
  • 12+ years of experience in media strategy, brand marketing, or growth marketing within an eCommerce/DTC company.
  • Deep expertise in upper- and mid-funnel media planning.
  • Strong understanding of MMM, MTA, and incrementality testing.
  • Exceptional storytelling and communication skills.
  • Leadership experience managing and developing teams.
  • Proficiency with Microsoft Excel and large data set analysis.
  • Strong quantitative and analytical skills with an understanding of marketing metrics.
  • Proven cross-functional collaboration and communication skills.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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