Media Strategy Director

New

Skills

AI-driven Tools Brand Marketing Data Analytics eCommerce/DTC Expertise Growth Marketing Incrementality Testing Media Strategy MMM (Marketing Mix Modeling) MTA (Multi-Touch Attribution) Team Leadership

The Sr. Director of Media Strategy will define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. This role involves managing substantial multi-million-dollar media budgets across various channels.

Key Responsibilities
  • Establish a clear media investment framework aligning awareness and consideration KPIs with growth objectives.
  • Serve as an executive thought partner to Growth, Brand, and Creative leadership.
  • Drive innovation in placements, partnerships, and sponsorships.
  • Evaluate and secure non-traditional media opportunities.
  • Incorporate AI-driven tools and emerging media platforms into planning.
  • Partner with Data & Analytics for informed media strategies.
  • Leverage tools to identify opportunities and track awareness and favorability.
  • Use research and measurement to refine targeting and channel allocation.
  • Ensure KPIs are monitored and linked to business outcomes.
  • Establish feedback loops and performance recaps for strategy improvement.
  • Work with Creative to optimize messaging for media channels.
  • Partner with Performance Marketing for a full-funnel growth engine.
  • Lead and mentor Media Managers and Analysts.
Requirements & Qualifications
  • 12+ years of experience in media strategy, brand marketing, or growth marketing, preferably in an eCommerce/DTC company.
  • Deep expertise in upper- and mid-funnel media planning.
  • Familiarity with brand research tools and ability to translate findings into strategies.
  • Strong understanding of MMM, MTA, and incrementality testing.
  • Demonstrated ability to design innovative placements and partnerships.
  • Exceptional storytelling and communication skills.
  • Proven leadership experience managing and developing teams.
  • Proficiency with Microsoft Excel and large data set analysis.
  • Strong quantitative and analytical skills with an understanding of marketing metrics.
  • Proven cross-functional collaboration and communication skills.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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