Marketing Operations Specialist

New

Skills

Audience Segmentation Campaign Management CRM Management Data Tracking Deliverability Best Practices Email Marketing GDPR Compliance Marketo Salesforce UTM Tracking

The Marketing Operations Specialist will play a crucial role in building, managing, and optimizing marketing programs using Marketo. This position involves collaborating on various marketing initiatives, ensuring effective tracking, audience segmentation, and program performance monitoring.

Key Responsibilities
  • Build, QA, and launch Marketo programs across email, nurture, evergreen, webinars, and live/virtual events.
  • Manage program and campaign statuses, progression flows, and member data for accurate tracking.
  • Maintain and optimize audience segments and smart lists for targeted, relevant communications.
  • Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and consent.
  • Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring.
  • Monitor program performance and proactively flag issues with targeting, deliverability, or data quality.
Requirements & Qualifications
  • 2+ years in Marketing Operations or a similar role.
  • Proficiency in Marketo including program building, tokens, and segmentation.
  • Salesforce CRM knowledge including campaigns, leads, and campaign member statuses.
  • Strong understanding of email marketing best practices including deliverability, CAN-SPAM, and GDPR.
  • Experience building and managing audience segments and smart lists.
  • Knowledge of UTM tracking, forms strategy, and landing page operations.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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