Marketing Analytics Senior Analyst

New

Skills

AI-enabled analytics B2B marketing analytics dbt Git workflows Marketo Multi-touch attribution Salesforce Snowflake SQL Tableau

As a Senior Data Analyst in Marketing Analytics, you will serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions. You will establish and scale proactive insights across the Marketing function, ensuring a comprehensive understanding of marketing program performance.

Key Responsibilities
  • Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline.
  • Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments.
  • Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements.
  • Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting.
  • Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership.
  • Utilize AI-enabled analytics workflows to enhance insights development and sharing.
Required Skills & Qualifications
  • 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics.
  • Strong proficiency in SQL and experience with cloud data warehouses, ideally Snowflake.
  • Hands-on experience with dbt for data transformation, testing, and documentation.
  • Strong understanding of B2B marketing funnel metrics and multi-touch attribution.
  • Experience with marketing automation platforms like Marketo and CRM systems such as Salesforce.
  • Proficiency with a business intelligence and visualization tool, preferably Tableau.
  • Excellent written and verbal communication skills for distilling complex analysis into clear narratives.
  • Familiarity with Git workflows for version control and CI/CD practices.
  • Comfort working in a remote, async-first, globally distributed environment.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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