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As a Director of Growth Marketing for North America, you will be responsible for owning the growth marketing strategy to acquire new customers in the region. This includes planning and executing omnichannel campaigns, developing ideal customer profiles and personas, optimizing the regional funnel, and localizing global campaigns for North American audiences. You will also manage the regional budget, allocate spend across channels for ROI, and collaborate with cross-functional teams to drive innovation in cutting-edge accounting technology.
This role requires 8+ years of experience in B2B marketing with a focus on demand generation and growth. You should have a proven track record of driving pipeline and revenue growth in North American SaaS/tech companies. Expertise in digital marketing, automation tools like HubSpot and Marketo, and CRM systems like Salesforce is essential. Strong analytical skills and excellent communication are also key to success in this role.
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