Customer Marketing Director

New

Skills

AI in Marketing B2B SaaS Marketing Campaign Management CRM Software Customer Success Collaboration Data Analysis Email Marketing Lifecycle Marketing Multi-Touch Customer Journeys Revenue Operations

We are seeking a dynamic and experienced Director of Customer Marketing to own the end-to-end strategy for customer expansion and lifecycle management. This role is crucial for driving our marketing initiatives aimed at improving net revenue retention (NRR) and fostering customer engagement through effective lifecycle journeys.

Key Responsibilities
  • Own the customer marketing strategy focused on expansion and lifecycle management.
  • Build a comprehensive roadmap for expansion programs and customer lifecycle journeys.
  • Partner with Sales & Revenue Operations to establish KPIs linked to revenue growth.
  • Collaborate with Customer Success and Product teams to align marketing plays with product roadmaps.
  • Champion an AI-first approach in marketing for segmentation, content creation, and automation.
  • Act as a player-coach by architecting campaigns and leading a small team.
Requirements & Qualifications
  • 7–10+ years of experience in B2B SaaS marketing.
  • 3+ years of experience in lifecycle marketing ownership.
  • Proven track record of improving NRR, expansion, adoption, and renewal rates.
  • Experience designing multi-touch customer journeys across email, in-app notifications, digital channels, and events.
  • Deep understanding of B2B SaaS customer journeys and cross-functional collaboration with Marketing, Sales, Customer Success, and Revenue Operations.
  • Highly analytical and data-driven; capable of translating data insights into actionable marketing programs.
  • Experience leveraging AI in marketing workflows for content, segmentation, targeting, and automation.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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