Senior Product Marketing Manager

New

Skills

Competitive analysis Content creation Cross-functional collaboration Customer feedback integration Data analysis Enterprise software Go-to-market strategy Product marketing Stakeholder management Value-based storytelling

The Senior Product Marketing Manager for Platform Services will lead quarterly go-to-market (GTM) launch activities for complex, high-stakes offerings. This role requires developing deep expertise in the Outreach AI Revenue Platform and acting as a product and customer subject matter expert.

Key Responsibilities
  • Develop strategic GTM plans for each release in collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams.
  • Liaise with the Partner team to identify strategic partner integration and co-marketing opportunities.
  • Understand the competitive landscape to articulate differentiators and gaps across Outreach Platform features and integrations.
  • Deliver a comprehensive bill of materials for each release to support go-to-market efforts beyond Product Marketing Management.
  • Collaborate with marketing to drive event content, product videos, demos, training materials, case studies, campaigns, and PR/AR.
Requirements & Qualifications
  • 6+ years of experience in enterprise platform software, focusing on governance, interoperability, security, and integration.
  • Expertise in defining and executing go-to-market strategies.
  • Mastery of product marketing responsibilities, including messaging, positioning, customer presentations, and product launches.
  • Proven ability to influence stakeholders and provide data-informed perspectives.
  • Strong storytelling skills that communicate complex information clearly and persuasively.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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