Senior Product Marketing Manager

New

Skills

Collaboration Tools Competitive Analysis Content Creation Data-Driven Decision Making Enterprise Software Go-to-Market Strategy Product Launch Product Marketing Stakeholder Engagement Technical Product Knowledge

The Senior Product Marketing Manager, Platform will lead complex quarterly go-to-market (GTM) launch activities for Platform Services. This role involves developing expertise in the Outreach AI Revenue Platform and acting as a subject matter expert for both products and customers.

Key Responsibilities
  • Develop and execute strategic GTM plans for each release, collaborating closely with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams.
  • Liaise with the Partner team to identify strategic partner integration and co-marketing opportunities.
  • Analyze the competitive landscape to articulate differentiators and gaps in Outreach Platform features and integrations.
  • Deliver comprehensive materials for each release to support go-to-market efforts beyond Product Marketing Management.
  • Collaborate with all marketing areas to produce event content, product videos, demos, training materials, case studies, campaigns, and public relations activities to enhance product awareness.
Requirements & Qualifications
  • 6+ years of experience in enterprise platform software, particularly in technical areas such as governance, interoperability, security, and integration.
  • Proven expertise in defining and executing go-to-market strategies.
  • Mastery of product marketing responsibilities including messaging, positioning, and market enablement.
  • Demonstrated ability to influence stakeholders and bring a data-informed perspective to decision-making.
  • Ability to create compelling, value-based storytelling to effectively communicate complex information.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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