Marketing Analytics Director

New

Skills

A/b Testing Data Modeling Data Visualization Google Analytics Marketing Analytics Salesforce Sql Tableau
32 minutes agoReport problemActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.email marketing • marketing automation • sales automation• We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy. This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization. • You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys. • In this role, you will develop and optimize a comprehensive Marketing data and reporting framework and work cross-functionally to improve the full-funnel GTM strategy. • You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives.• 12+ years in marketing analytics and operations/or related experience and 4+ years in people leadership, with a proven track record of leading data-driven initiatives in a marketing environment • B2B SaaS experience, MarTech or adjacent industry experience preferredExperience with SMB, product-led growth and/or self-serve sales motions preferred • Expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization • Strong analytical skills with the ability to translate complex data into clear, actionable insights • Expertise in analytics and data visualization tools (such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI), CRM systems (Salesforce, HubSpot, etc.), and marketing automation platforms (ActiveCampaign, Marketo, HubSpot) • Proficiency in Excel, SQL (ideally 2-3 years writing complex SQL queries,) and other data manipulation tools • Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally • Deep knowledge of global data privacy regulations, ensuring compliance with GDPR, CCPA, and etc • Bias to action with an ability to operate with unknown factors • Builder and operator mentality • Expert communications skills across all mediums, and with all levels of the organization • Highly collaborative and able to work effectively across multiple departments • Strong leadership and team-building abilities, with experience in mentoring and developing talent • Experience with AI driven marketing tools is highly desired.• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

Share this job:

Similar Jobs

Remote Account Executive Role

Posted 71 days ago

Promote Acquia's Optimize solutions

Drive digital platform sales remotely

Account Executive Account management B2b Sales Business Development

Remote AI Analyst

Posted 71 days ago

Drive customer experience automation

Optimize business processes with AI solutions

Ai Business Analyst Data Analysis Data Visualization

Pricing Strategy Analyst Role

Posted 71 days ago

Hire a remote pricing analyst

Optimize business pricing strategies

Data Analysis Data Visualization Excel Financial Modeling

Senior Marketing Analyst Role

Posted 71 days ago

Offer a remote full-time analyst position

Drive business growth through marketing analytics

Cross-functional Collaboration Customer Experience Data Analytics Digital Marketing

Remote Content Marketing Manager

Posted 71 days ago

Develop and execute content marketing strategies

Enhance customer experience automation

Analytics Communication Skills Content Marketing Content Strategy

Product Marketing Manager

Posted 71 days ago

Promote and position the client reporting tool in the market.

Drive sales and customer acquisition through effective marketing strategies.

Ab testing A/b Testing Analytical Skills B2b

Night-Shift Support Specialist

Posted 71 days ago

Hire remote night-shift support specialist

Provide customer support for client reporting platform

Communication Skills Customer Service Marketing Analytics Problem Solving

Strategic Accounts Executive DACH

Posted 71 days ago

Hire remote account executive

Expand strategic accounts in DACH

Account Executive Account management Business Development Crm

Business Development Rep

Posted 71 days ago

Conduct regular outbound activities to key web3 prospects

Understand prospective customers' goals and assess how Allium.so can help

Blockchain Business Development Collaboration Tools Communication Skills

Revenue Operations Lead

Posted 71 days ago

Optimize revenue operations for Allium.so's growth

Develop accurate revenue forecasting models

Bi tools Collaboration Tools Crm systems Data Analytics

Healthcare Data Architect

Posted 71 days ago

Revolutionize healthcare data management through scalable pipelines and real-time analytics.

Lead data strategy and architecture to enhance healthcare visibility and awareness.

Cloud-native architecture Data Migration Data Modeling Data Warehousing

Marketing Analytics Manager

Posted 71 days ago

Descriptive Analytics: Build and automate reporting dashboards, Analyze marketing campaign

ness; Diagnostic Analytics: Investigate factors influencing app rank position, Conduct ad-hoc

A/b Testing Data Analysis Data Visualization Tools Predictive Modeling

Marketing Operations Specialist

Posted 71 days ago

Execute and optimize marketing campaigns using Marketo

Maintain and improve operational campaign workflows

adobe Airtable Asana Communication

Front-End Tech Lead Angular

Posted 71 days ago

Lead front-end project delivery and innovation

Ensure code quality, reliability, and scalability

Agile Development Angular Css Data Modeling

Senior Data Scientist Role

Posted 71 days ago

Hire a remote Senior Data Scientist

Enhance product with data-driven insights

A/b Testing Big Data Communication Cross-functional Communication

SMB Sales Operations Manager

Posted 71 days ago

Hire experienced sales operations manager

Optimize SMB sales processes

Crm Management Data Analysis Excel Hubspot

Sales Operations Manager Role

Posted 71 days ago

Hire a remote sales operations manager

Develop and execute GTM strategies

Crm Management Cross-functional Collaboration Data Analysis Hubspot

Remote Senior Data Engineer

Posted 71 days ago

Hiring a remote Senior Data Engineer for Apollo

Full-time position in Poland

AWS BigQuery Cloud Data

Remote Sales Ops Manager

Posted 71 days ago

Hiring a remote Sales Operations Manager

Full-time position in Canada or the United States

Analytical Skills Communication Communication Skills Crm Management

Remote Lifecycle Marketing Director

Posted 71 days ago

Develop and implement comprehensive marketing strategies

Maximize customer lifecycle value

A/b Testing Crm systems Data Analysis Email Marketing

Staff AI Engineer

Posted 71 days ago

Building advanced AI systems powered by LLMs and intelligent agents

Developing scalable backend systems

A/b Testing Api Integration Architecture AWS

Staff AI Engineer Role

Posted 71 days ago

Build and productionize advanced AI systems

Develop scalable LLM-powered applications and agents

Ab testing A/b Testing Api Integration Architecture

Senior Fullstack Engineer

Posted 71 days ago

Work with Apollo’s 200M+ Leads data and build features on top of it

Improve data quality and build customer-facing products

Android API Design Automated Testing AWS

Data Solution Architect

Posted 71 days ago

Provide overall solution strategy, architecture, and development for BI/Analytics offerings;

all phases of BI/Analytics for client projects; Participate in prospect discovery; Drive strategic

Azure data factory Data Architecture Data Modeling Data Warehousing

Marketing Ops Specialist

Posted 71 days ago

Hiring a remote Marketing Operations Specialist

Full-time position

Asana Automation Communication Communication Tools

Enterprise Account Executive

Posted 71 days ago

Manage key enterprise accounts effectively.

Drive revenue growth through strategic planning.

Account Executive Account manager Client Relationship Management Cloud Computing

Remote Sales Engineer

Posted 71 days ago

- Drive sales of modern data orchestration solutions - Build and maintain customer relationships -

rovide technical expertise to customers - Work collaboratively with the sales team - Achieve sales

Communication Crm Customer Relations Data Orchestration

Statistical Graphics Developer Remote

Posted 71 days ago

Develop compelling sports data visualizations

Analyze and interpret statistical data

Adobe Creative Suite Data Analysis Data Visualization Figma

Graphics Developer Platforms Tools

Posted 71 days ago

Develop and maintain publishing platforms

Enhance tooling for interactive journalism

Agile Methodologies Api Integration Cross-functional Collaboration Css3

Sales Manager, Atlassian

Posted 71 days ago

Work as part of Atlassian Partnership team, Grow net sales through Atlassian Marketplace, Drive

nue growth, Collaborate with Solution Partners, Consult with clients on enhancing testing

Communication Skills Pipeline Management Salesforce

Mid-Market Account Executive

Posted 71 days ago

Hire a remote mid-market account executive

Drive sales growth in the Nordics region

Account Executive Account management Business Development Communication

Senior Frontend Engineer Growth

Posted 71 days ago

Hire a senior frontend engineer

Drive user growth for Atlassian tools

A/b Testing Agile Methodologies Analytics Css3

Remote Customer Success Manager

Posted 71 days ago

Promote a fully remote senior role

Ensure effective customer onboarding

Account management Analytical Skills Client Relationship Management Collaboration

Senior RevOps Manager

Posted 71 days ago

Build and scale Revenue Operations function from the ground up

Establish data foundations and scalable processes for revenue growth

B2b Capacity Planning Data Analysis Leadership

Growth Marketing Manager Role

Posted 71 days ago

Drive demand generation and go-to-market execution

Optimize marketing funnel and conversion rates

Ab testing A/b Testing Ai Tools Campaign Management

Influencer Marketing Manager

Posted 71 days ago

Lead and evolve influencer strategy

Manage and execute influencer campaigns

Campaign Management Content Creation Content Strategy Contract Management

Enterprise WordPress Sales Executive

Posted 71 days ago

Drive enterprise revenue growth

Build and maintain C-level relationships

Account Executive Account management Account manager Content management systems

Finance Analytics Engineer Role

Posted 71 days ago

Build and maintain financial data pipelines

Develop and automate financial reporting and dashboards

Analytics Data Warehousing Engineer Etl Pipeline Development

Senior Director - Growth & Digital Experience

Posted 71 days ago

Turn WordPress VIP website into a commercial revenue engine

Optimize user experience and conversion rates

A/b Testing Budget Management Digital Marketing Director

Senior Data Scientist

Posted 71 days ago

Drive cross-functional data initiatives

Collaborate with various teams to uncover insights

Analytics Big Data Bi tools Data Mining

Account Executive - WordPress VIP

Posted 71 days ago

Drive revenue growth through securing new clients

Establish strategic C-level relationships

Account Executive Account manager Communication Skills Enterprise Software

Public Sector Executive

Posted 71 days ago

Expand market reach in public sector

Establish strategic partnerships with government officials

Account Executive Account manager Content management systems Enterprise Software

WordPress VIP Account Executive

Posted 71 days ago

Drive sales growth and revenue

Position WordPress VIP within key verticals

Account Executive Account manager Communication Skills Content management systems

Remote Growth Manager Role

Posted 71 days ago

Recruit a remote growth manager

Support small business growth

A/b Testing Analytics B2b Sales Content Marketing

Senior Analytics Engineer

Posted 71 days ago

Hiring a Senior Analytics Engineer remotely

Axios - Smart brevity

Airflow Analytics BigQuery Bi tools

Revenue Operations Associate Director

Posted 71 days ago

Hire an experienced revenue operations leader

Support remote and flexible work

Crm Management Cross-functional Collaboration Data Analysis Excel

Senior Sales Manager

Posted 71 days ago

Build and execute a sales plan for assigned territory, Generate and qualify leads, Achieve monthly

ew bookings amount, Manage sales cycle from start to finish, Contribute to the public face of

Business Development Crm Marketing Pipeline Management

Principal Data Engineer

Posted 71 days ago

Set technical direction for data initiatives

Design and build scalable data pipelines

Architecture Databricks Data Compliance Data Modeling