Customer Advocacy Specialist

New

Skills

B2B Marketing Fundamentals Case Studies Content Creation Customer Advocacy Programs Customer Engagement Data Tracking Gifting Strategies Marketing Sales Enablement Video Testimonials

As a Customer Advocacy Specialist, you will design, launch, and manage customer advocacy programs aimed at motivating participation through various incentives. This role involves producing and managing a diverse range of customer content and collaborating with customers to create compelling marketing assets.

Key Responsibilities
  • Design, launch, and manage incentivized customer advocacy programs.
  • Produce and manage a library of customer content such as case studies, video testimonials, and blogs.
  • Partner with customers to capture and translate success stories into marketing assets.
  • Build and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success teams.
  • Manage end-to-end advocacy operations including intake, prioritization, and tracking.
  • Optimize a customer gifting strategy to strengthen relationships with advocates.
  • Match Sales and Customer Success teams with appropriate customer advocates.
  • Track and report on program performance metrics.
  • Proactively recruit new advocates and address participation challenges.
Required Skills & Qualifications
  • 3+ years of agency experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills with strong storytelling ability.
  • Ability to build trusted relationships with customers and internal stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Customer-first mindset with a deep understanding of customer motivations.
  • Experience with gifting platforms and reference management tools is preferred.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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