Content Writer Marketing Lead

New

Skills

Content management systems Content Marketing Content Strategy Content Writing Copywriting Google Analytics 4 Journalism Seo Video Production

The Content Writer, reporting to the VP of Marketing, will be integral in shaping and executing Xapo Bank’s content strategy to drive brand awareness, audience engagement, and conversions. This remote position demands a creative leader with proven expertise in content marketing, SEO, and cross-functional collaboration within the crypto industry.

Job Overview
  • Develop and oversee a comprehensive content marketing strategy aligned with company growth and brand positioning.
  • Lead SEO initiatives to boost visibility and organic search rankings.
  • Manage content production across blogs, white papers, video, and social media channels.
  • Own and maintain the content and design for Xapo Bank’s website.
  • Analyze performance data to refine strategies and maximize ROI.
Key Responsibilities
  • Create, schedule, and publish engaging content across multiple formats and platforms.
  • Oversee the editorial calendar to ensure timely content delivery.
  • Collaborate with product, PR, and digital marketing teams to leverage content across all channels.
  • Lead and mentor the content marketing team, fostering talent and skill development.
  • Establish relationships with influencers, thought leaders, and external partners to amplify content reach.
  • Monitor industry trends and competitor activities to keep content strategy ahead of the curve.
Requirements & Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (advanced degree preferred).
  • Solid experience in content marketing, SEO, and organic marketing within the crypto industry.
  • Proficiency with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).
  • Exceptional writing and editing skills, with a strong understanding of audience engagement.
  • Video content creation, production, and editing skills highly beneficial.
  • Strong analytical abilities to interpret data and optimize content strategies.
  • Dedicated workspace and reliable, high-speed internet connection.
  • Alignment with Xapo Bank’s values and leadership principles.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12.0 Months

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