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Senior Growth Marketing Manager

New

Skills

Account-Based Marketing (ABM) B2B Marketing Campaign Management Data Analytics Demand Generation Digital Marketing Field Marketing Go-to-Market Strategy Revenue Operations Sales Enablement

The Senior Growth Marketing Manager for Commercial and Mid-Market segments will play a vital role in defining and executing go-to-market (GTM) programs. This position involves collaborating closely with sales leadership to develop segment-specific strategies, positioning, and messaging that align with broader company objectives. The ideal candidate will leverage insights from the field to inform marketing strategies and drive pipeline growth through innovative account-based marketing initiatives.

Key Responsibilities
  • Define and execute GTM programs for Commercial and Mid-Market segments.
  • Develop segment positioning, messaging, and targeting strategies.
  • Align with sales leadership on segment-specific priorities and approaches.
  • Build and implement account-based marketing programs.
  • Design personalized buying experiences and campaigns for key accounts.
  • Measure and optimize campaign performance against pipeline and revenue targets.
Required Skills & Qualifications
  • 7+ years of B2B marketing experience in enterprise B2B software/SaaS.
  • Strong analytical skills and experience with data-driven decision making.
  • Proven track record in developing and executing go-to-market strategies.
  • Expertise in account-based marketing and pipeline acceleration.
  • Excellent communication skills for cross-functional collaboration.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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