Media Analytics Strategy Lead

New

Skills

Analytics Leadership Attribution Techniques Causal Inference Cross-Functional Collaboration Data Governance Experimentation Methodologies Marketing Mix Modeling (MMM) Media Analytics OKR Management Privacy Practices

The Senior Director of Media Analytics at Instacart Ads will be responsible for defining and owning the media analytics strategy, ensuring robust measurement standards are in place. This role involves leading a team of approximately 30 analytics professionals and working closely with various partners to drive business impact through data-driven insights.

Key Responsibilities
  • Own and define the media analytics strategy for Instacart Ads.
  • Lead a team of ~30 analytics professionals across client analytics, measurement, and experimentation.
  • Build frameworks for causal inference, experiments, marketing mix modeling (MMM), attribution, and audience insights.
  • Partner with Brand Partnerships and Sales to translate analytics into measurable business impact.
  • Establish data governance, quality, and privacy-safe measurement practices.
  • Define OKRs, cadences, resourcing, and prioritization across analytics initiatives.
  • Lead third-party measurement partners and integrate with first-party signals.
Required Skills & Qualifications
  • Proven experience in media analytics strategy.
  • Strong leadership skills managing analytics teams.
  • Expertise in causal inference and experimentation methodologies.
  • Familiarity with marketing mix modeling (MMM) and attribution techniques.
  • Experience in data governance and privacy practices.
  • Ability to define and manage OKRs effectively.
  • Strong communication skills for cross-functional collaboration.
  • Proficient in analytics tools and platforms.
  • Experience working with third-party measurement solutions.
  • Analytical mindset with a focus on business impact.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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