Customer Advocacy Specialist

New

Skills

B2B Marketing Content Creation Customer Advocacy Customer Insights Gifting Strategy Performance Tracking Program Management Relationship Management Stakeholder Engagement Success Story Development

The Customer Advocacy Specialist is responsible for designing, launching, and managing incentivized customer advocacy programs that foster participation through gifting, recognition, and exclusive experiences. This role involves producing and managing a comprehensive library of customer content, partnering with customers to capture success stories, and creating compelling marketing assets.

Key Responsibilities
  • Design, launch, and manage customer advocacy programs.
  • Produce and manage a library of customer content including case studies, video testimonials, blogs, and webinars.
  • Partner with customers to capture success stories and translate them into marketing assets.
  • Build and maintain a centralized content repository for internal teams.
  • Manage end-to-end advocacy operations including tracking and reporting on program performance.
  • Own and optimize a gifting strategy to strengthen customer relationships.
  • Match Sales and Customer Success teams with appropriate customer advocates.
  • Proactively recruit new advocates and address participation challenges.
Requirements & Qualifications
  • 3+ years of experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills with a strong attention to detail.
  • Ability to build trusted relationships with customers and stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Customer-first mindset with a deep understanding of customer motivations.
  • Preferred experience with gifting platforms and reference management tools.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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