Customer Advocacy Manager

New

Skills

AI Tools Utilization B2B Marketing Content Development Customer Advocacy Data Tracking Digital Content Creation Marketing Analytics Project Management Sales Reference Management Stakeholder Engagement

The Customer Advocacy Manager will own daily advocacy operations and ensure the effective management of customer relationships, success stories, and advocacy assets. This role is crucial for aligning customer advocates with sales and marketing initiatives to enhance engagement and brand awareness.

Key Responsibilities
  • Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting.
  • Maintain accurate customer profiles, permissions, and engagement history within the reference management system.
  • Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.
  • Work directly with customers to capture and translate success stories into compelling marketing assets.
  • Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.
  • Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.
  • Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness.
  • Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes.
Requirements & Qualifications
  • 8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment.
  • Proven experience supporting sales reference and customer advocacy programs.
  • Exceptional written, verbal, and presentation skills with a high attention to detail.
  • Strong relationship-building skills with internal and external stakeholders.
  • Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline.
  • Customer-first mindset with the ability to understand customer goals, pain points, and sentiment.
  • Tech-savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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