Brand & Creative Leadership

New

Skills

Brand Architecture Brand Strategy Content Strategy Creative Development Cross-Functional Leadership Emerging Technologies Event Management Messaging Frameworks Performance-Driven Creative Visual Identity

As the VP of Brand & Creative, you will lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences. You will define and refine the brand portfolio and positioning to reflect the company’s expanded scope, ensuring a cohesive narrative and identity framework.

Key Responsibilities
  • Develop and execute a roadmap for brand evolution, including naming, visual identity, messaging, and rollout.
  • Establish governance systems to ensure consistency across all brand touchpoints.
  • Lead creative development across campaigns, product marketing, social media, and lifecycle initiatives.
  • Drive insight-driven creative strategies that enhance brand building and business performance.
  • Elevate and manage Coursera's global events portfolio to deepen engagement and drive loyalty.
  • Define a cohesive content strategy that reflects a unified voice across various audiences.
  • Lead thought leadership efforts and storytelling to position Coursera as a global leader in learning.
Required Skills & Qualifications
  • 12+ years in brand, creative, or content leadership roles.
  • Proven experience in leading brand transformations and large-scale brand evolution.
  • Strong expertise in brand architecture and portfolio strategy.
  • Demonstrated success in building and scaling creative organizations.
  • Experience managing large, cross-functional, and global teams.
  • Track record in fast-paced and high-stakes environments.
  • Deep understanding of modern content ecosystems and emerging technologies.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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