Vice President Demand Generation

New

Skills

Account-Based Marketing (ABM) B2B Marketing Customer Retention Strategies Demand Generation KPI Frameworks Marketing Automation Tools Omni-Channel Marketing Revenue Architecture ROI Attribution Sales Collaboration

The Vice President of Demand Generation will be responsible for defining and implementing enterprise demand generation strategies across various channels including inbound, outbound, and account-based marketing (ABM). This role requires a strategic leader who can build and own a scalable demand generation operating model, develop a full-funnel revenue architecture, and partner with sales and marketing teams to set clear funnel goals and benchmarks.

Key Responsibilities
  • Define and implement enterprise demand generation strategies across channels.
  • Develop and own the demand generation operating model for scalable pipeline.
  • Build full-funnel revenue architecture with KPI frameworks and ROI attribution.
  • Partner with Sales and Marketing to set funnel goals, benchmarks, and forecasting.
  • Define customer marketing strategies to drive retention, upsell, and cross-sell.
  • Develop omni-channel nurture strategies to convert inbound leads into long-term assets.
Requirements & Qualifications
  • 15+ years of related experience with a Bachelor's degree; 13+ years with a Master's.
  • Typical 16-19 years in senior marketing leadership roles.
  • Proven progression in demand generation with revenue accountability in B2B SaaS.
  • Expert-level command of full-funnel demand generation and enterprise-scale operating models.
  • Advanced ability to develop revenue funnel architecture and connect investment to pipeline.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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