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SMB Ads Marketing Lead

New

Skills

Customer Segmentation Data Analysis Email Marketing Growth Marketing Lifecycle Marketing Performance Marketing Product Marketing SaaS Marketing SMB Marketing User Experience (UX)

We are seeking a Head of SMB Ads Marketing to define and execute the marketing strategy for OpenAI’s self-service ads platform aimed at small and medium-sized businesses (SMBs). This role will focus on the entire customer journey, from acquisition through to advocacy.

Key Responsibilities
  • Define the end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy.
  • Build the SMB advertiser segmentation framework by identifying priority audiences based on business size, industry, sophistication, geography, and growth potential.
  • Develop clear positioning and messaging that translates OpenAI’s advertising products into compelling business outcomes for SMB owners, operators, and marketers.
  • Lead self-serve growth initiatives to drive advertiser sign-ups, onboarding completion, first campaign launches, repeat spending, and long-term platform adoption.
  • Create scalable lifecycle marketing programs across email, in-product surfaces, education programs, webinars, and community channels.
  • Collaborate with Product teams to enhance onboarding flows, campaign creation tools, billing journeys, reporting dashboards, and measurement user experience.
Requirements & Qualifications
  • 12+ years of experience in growth marketing, product marketing, performance marketing, or SMB go-to-market leadership.
  • Experience building or scaling SMB self-service advertising ecosystems at companies like Google Ads, Meta, Amazon Ads, Shopify, Intuit, Square, HubSpot, Yelp, TikTok, or similar platforms.
  • Deep understanding of SMB customer behavior, including acquisition economics, self-serve funnels, onboarding friction, and retention dynamics.
  • Experience marketing self-service SaaS or advertising platforms where ease of use, conversion, and retention are critical.
  • Strong product instincts and ability to partner closely with PMs and engineers to improve conversion and user experience.
  • Fluency in performance marketing concepts, including campaign setup, targeting, bidding, attribution, and ROI measurement.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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