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SEO/AEO Senior Specialist

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Skills

AEO Optimization AI Search Optimization Data Analysis Techniques E-E-A-T Best Practices Entity-Based Optimization Google Search Console Schema Implementation SEO Audits SEO Strategy Development Structured Data

The Senior Specialist, SEO/AEO will lead the holistic search strategy development, encompassing traditional SEO, AEO, and AI search optimization to drive full-funnel growth.

Key Responsibilities
  • Develop strategies for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries.
  • Drive entity-based optimization strategies to enhance brand authority and knowledge graph presence.
  • Collaborate with content and digital teams to align SEO strategy with E-E-A-T best practices.
  • Optimize content for AI-driven search environments, including generative search engines and large language model discovery platforms.
  • Monitor search engine algorithms and AI trends, adjusting strategies to maintain competitive advantage.
  • Conduct comprehensive SEO audits and develop functional specifications for technical enhancements.
  • Develop reporting frameworks to measure SEO and AEO performance across core business KPIs.
  • Manage project timelines and deliverables within project management systems like JIRA.
  • Present insights and recommendations to stakeholders, translating complex SEO concepts into business outcomes.
Required Skills & Qualifications
  • Bachelor’s degree in Marketing, Advertising, Computer Science, Information Technology, or a related field.
  • 3+ years of experience in SEO performance for enterprise or large-scale brands.
  • Proven success in leading SEO and AEO initiatives in AI-driven environments.
  • Deep understanding of structured data, schema implementation, and E-E-A-T frameworks.
  • Familiarity with SEO tools like SEMrush, Ahrefs, and Google Search Console.
  • Experience with automation tools, APIs, and advanced data analysis techniques.
  • Strong analytical mindset with excellent communication skills.
  • Ability to collaborate across teams to deliver measurable results.
  • Experience presenting to senior stakeholders and client leadership.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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