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Senior Brand Manager

New

Skills

Brand Strategy Budget Management Cross-Functional Leadership Digital Marketing eCommerce Management Go-to-Market Planning KPI Measurement Market Research Retail Partnerships Social Media Strategy

The Senior Brand Manager will lead brand strategy and positioning to develop effective go-to-market plans and establish clear brand identities. This role requires expertise in managing both digital and physical brand presence, driving integrated programs across various channels including digital platforms, in-store activations, events, influencers, and public relations.

Key Responsibilities
  • Develop and implement go-to-market plans and brand identities.
  • Drive integrated marketing programs across digital, in-store, events, influencers, and PR.
  • Manage digital brand presence including the website, social media, and eCommerce platforms.
  • Oversee physical brand presence through in-store activations, merchandising, and retail partnerships.
  • Plan promotional launches for new products ensuring adequate visibility.
  • Own budget management and performance metrics, measuring ROI and KPIs.
  • Lead cross-functional teams across sales, operations, creative agencies, and field teams.
Required Skills & Qualifications
  • 5-7 years of experience in brand management or marketing strategy.
  • Experience in regulated industries preferred.
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • Proven track record of brand ownership and successful go-to-market strategies.
  • Expertise in digital marketing, eCommerce, and social media strategy.
  • Strong analytical skills for market research and trend analysis.
  • Entrepreneurial mindset with a focus on growing emerging brands.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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