Senior Brand Manager

New

Skills

Brand Strategy Budget Management Data Analysis Digital Marketing eCommerce Event Management Market Research Positioning Retail Advocacy Social Media Strategy

We are seeking a Senior Brand Manager to lead brand strategy and positioning for two cannabis flower brands. This role involves driving multi-channel programs across digital, in-store, events, and PR, ensuring a strong brand presence in various markets.

Key Responsibilities
  • Lead brand strategy and positioning for two cannabis flower brands.
  • Drive multi-channel programs across digital, in-store, events, and PR.
  • Oversee website, social media, and eCommerce for digital brand presence.
  • Drive in-store activations, merchandising, and retail advocacy.
  • Develop promotional plans for new strain launches.
  • Own budgets and measure ROI with KPIs.
Requirements & Qualifications
  • 5–7 years in brand management/marketing strategy in CPG or regulated industries.
  • Bachelor's degree in Marketing or Business; MBA is a plus.
  • Proven record of brand ownership, go-to-market strategies, budgets, and campaigns.
  • Digital marketing and eCommerce expertise, including social media strategy and analytics.
  • Experience driving in-store activations, merchandising, and events.
  • Strong analytical skills with experience in market research and data-driven decisions.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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