Offline Media Planner

New

Skills

Analytics Attribution Models Campaign Execution Collaboration Excel Google Sheets Incrementality Testing Media Planning Offline Media TV Advertising

As an Offline Media Planner, you will support full-funnel TV and offline media campaigns in collaboration with the Director and channel leads. This role involves assisting in building and updating campaign plans, calendars, and pacing trackers while coordinating with agencies and vendors on campaign setup, trafficking, and reporting.

Key Responsibilities
  • Assist in developing and updating campaign plans and trackers.
  • Coordinate with agencies and vendors for campaign setup and reporting.
  • Support MMM and attribution workflows by gathering and organizing analytics inputs.
  • Maintain reporting and dashboards to track offline performance.
  • Translate campaign outputs into clear summaries for the media team.
  • Support testing across creative, audiences, formats, and partners.
  • Collaborate with Growth, Brand, and MarTech teams to align campaigns.
  • Prepare regular updates and readouts on campaign performance.
Required Skills & Qualifications
  • 2–4 years of experience in media planning, buying, or campaign execution.
  • Experience working with agencies or vendors.
  • Familiarity with attribution, incrementality, or MMM methodologies.
  • Strong analytical skills with proficiency in Excel/Google Sheets.
  • Excellent communication and collaboration skills.
  • Detail-oriented and organized with the ability to manage multiple workstreams.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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