Offline Marketing Strategy Lead

New

Skills

AI Tools (Hex, Claude, Gemini) Collaboration Tools Contract Management Cross-Functional Leadership Direct Response Marketing Media Buying MS Excel Offline Performance Marketing Optimization Strategies Performance Analysis

We are seeking a Principal Offline Acquisition Marketing professional to own strategy and execution for driving marketing performance within budget. This role involves close collaboration with various teams to enhance channel outcomes and performance metrics.

Key Responsibilities
  • Own strategy and execution to drive marketing performance within budget.
  • Track weekly and monthly performance; adjust to lift KPIs.
  • Collaborate with Creative, Analytics, MarTech, Product, and Finance to drive channel outcomes.
  • Manage external agencies for media buys, contracts, and reconciliations.
  • Analyze channel performance and implement optimization strategies.
  • Present recommendations on test expansions and AI-enabled scaling.
Requirements & Qualifications
  • 5+ years direct response marketing experience; 3+ years in offline performance marketing.
  • Experience in high-growth companies, preferably Fintech or Insuretech.
  • Deep knowledge of channel landscape; experience with at least two channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships.
  • Autonomous, quick learner; thrives in fast-paced startup environments.
  • Executive presence to influence senior leaders and drive cross-functional alignment.
  • Advanced MS Excel skills and ability to work with AI tools (Hex, Claude, Gemini).

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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