Marketing Operations Analyst II

New

Skills

Analyst BigQuery Google ads Google Analytics Google Tag Manager Hubspot Looker Studio Power Bi Python Salesforce Seo SQL Tableau

The Marketing Operations Analyst II plays a vital role in driving marketing and sales alignment through comprehensive lead and pipeline reporting, advanced analytics, and performance measurement. This remote position offers an opportunity to manage marketing data, optimize campaign effectiveness, and provide strategic insights to support revenue growth.

Key Responsibilities
  • Manage and maintain accurate lead flow tracking and reporting from marketing campaigns into HubSpot and CRM (Salesforce preferred).
  • Track, analyze, and report on pipeline performance, lead conversion rates, and marketing-influenced revenue.
  • Build and maintain dashboards in CRM, Looker Studio, Tableau, and Power BI to visualize lead lifecycle stages and sales handoff efficiency.
  • Develop and refine marketing attribution models to assess channel and campaign effectiveness in pipeline generation.
  • Monitor and analyze Google Analytics and Google Ads performance, providing actionable recommendations for optimization.
  • Track and optimize digital campaign performance across paid media, SEO, and website engagement through A/B testing and conversion analysis.
  • Implement and maintain Google Tag Manager configurations for enhanced conversion tracking and event measurement.
  • Ensure marketing data is structured correctly in BigQuery for advanced analytics and reporting.
  • Maintain data hygiene, segmentation, and enrichment to improve targeting and reporting accuracy.
  • Ensure compliance with data privacy regulations (GDPR, CCPA) in all lead tracking and reporting activities.
Required Skills & Qualifications
  • 5+ years of experience in marketing analytics, lead operations, or data analysis.
  • Expertise in lead management, pipeline tracking, and revenue reporting.
  • Proficiency in BigQuery for querying and analyzing large-scale data sets.
  • Experience with data visualization tools such as Looker Studio, Tableau, and Power BI.
  • Strong knowledge of Google Analytics and Google Ads, including paid search and SEO reporting.
  • Hands-on experience with marketing attribution modeling and conversion tracking.
  • Familiarity with CRM systems (Salesforce preferred) and HubSpot reporting.
  • Ability to interpret complex data sets and present actionable insights to cross-functional teams.
  • Experience with SQL, Python, or R for advanced data analysis (preferred).
  • Certifications in HubSpot, Google Analytics, or BigQuery are a plus.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12.0 Months

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